We helped spread some warm holiday feelings (and a lot of excitement) by promoting this annual sweepstakes as Your Season to Shine. This high-visibility campaign shines brighter every year and now includes a microsite, direct mail pieces, social media content and videos.
A Chance to Win, Delivered to the Door
We turned the creative assets into a brand that customers recognize and connect with year after year. With compelling imagery and a holiday feel, direct mail pieces helped us expand our reach and generate even more excitement about the sweepstakes.
Increased Online Engagement
We were able to cut through the noise and increase customer engagement during the busy holiday season with digital content that included emails and social media posts.
Social Media Engagement
Bright Results
The Season to Shine Sweepstakes gave U.S. Bank customers an opportunity to envision a brighter holiday season. The results? Those were bright, too.
