When the REI Co-op Mastercard® was rebranded, Intercross updated all digital and print marketing materials to reflect the REI mission and the card benefits, including the opportunity for cardmembers to earn rewards while gearing up for their next outdoor adventure.
An Online Micro Adventure
The microsite was moved to a responsive, user-friendly platform using the refreshed brand identity and design elements that celebrate the cardmembers’ passion for the outdoors.
Making a Difference
Newly designed brochures and inserts emphasized REI’s commitment to donate $0.10 of every purchase made with the REI Co-op Mastercard® to the National Forest Foundation®, providing a way for cardmembers to help protect the trails, waterways, and campgrounds where they play.
Navigating a New and Improved Mobile App
We designed new, user-friendly mobile app images and graphics featuring the outdoor adventure-inspired design elements and making it easy for cardmembers to login and get information from just about anywhere.
