When Intercross got the opportunity to work with the Boy Scouts of America to help revise their Northern Star Council website, we were excited to collaborate with an organization that supports youth and education.

Northern Star Council Website

For the website, we took a fresh approach—revamping everything from content organization via sitemaps, to designing and developing a completely new, user-friendly, responsive website dedicated to the Northern Star Council branch of Boy Scouts.

When Intercross received the Boy Scouts of America 2016 National President’s Award for Best Website, it was kind of like getting a merit badge of our own!

Northern Star Council Becomes Northern Star Scouting

The design established in the new website was then carried through to all marketing materials, along with a name change when Northern Star Council became Northern Star Scouting. Creative included a new logo, a style guide, signage and print collateral.

Before (Left) & After (Right)Logo Development