As the Boy Scouts of America’s Northern Star Scouting council planned an expansion of their Base Camp facility and campus, Intercross was asked to help get the word out.

Base Camp Website

First up – a Base Camp website. We started from scratch to develop a user-friendly, responsive and inclusive (not just for Boy Scouts!) site that excited and informed readers on the campus expansion and new programs.

Base Camp Marketing

The design established in the new website was then carried through to all of Base Camp’s marketing materials, including a new logo, a style guide, campus signage and print collateral.

Before (Left) & After (Right)Logo Development