Bring us your objectives, and we’ll build a campaign that gets you where you want to be. At Intercross, strategy drives every campaign — making your brand stand out through compelling messaging and design and delivering consistent results.
Videos in 3.5 days? We’ve done that. Double the response rate? We’ve done that, too.
With deep expertise in finance, manufacturing, transportation and food, we work with clients in heavily regulated industries.
Our capabilities include nearly every marketing channel: landing pages, email, social media (owned and paid), video, direct mail and more. Here’s a quick overview of some of the campaign components we specialize in and how we achieve results for our clients.
What We Do
We drive client success through both static and animated email campaigns. Series campaigns create anticipation and amplify brands.
We’re great at:
- Writing subject lines that compel in 50 characters or less
- Developing messaging that makes value propositions and offers irresistible
- Making the most of graphic elements and animation with the latest design strategies
- Engaging readers with strong messaging tied to your value proposition
- Making the most of customization options
Success factors:
- Objectives defined for each channel, including A/B testing strategies
- Strong segmentation strategy that enables highly targeted messaging
- Offers that provide significant value to the target
- Shared metrics insights so full team can glean helpful information for future campaigns
Integrated social media campaigns can be some of the most powerful tools in your marketing toolbox. We can help translate your value proposition to each social channel.
We’re great at:
- Developing integrated campaigns, including digital banners and social media posts
- Designing animations with just enough movement to capture attention without overwhelming
- Strictly following both content and design specifications for each channel to optimize user experience
- Hashtag research and recommendations
- Researching topics for executives to post about that elevate presence and writing in their voice
Success factors:
- Understanding how the brand translates for each channel
- Strong match between channel and target
- Defining any differences between channel-specific audiences
- Understanding of competitive landscape and messaging
- Knowing what strategies have worked and not worked in the past
- Having specific messaging strategy defined at project kick-off
Videos can be a key component of successful campaigns. We make the most of stock video, our clients’ image assets and great storytelling to ignite brands.
We’re great at:
- Making the most of existing client footage
- Sourcing stock footage and music to strategically support objectives
- Sourcing voiceover talent to align with your brand and message
- Visualizing information and high-level concepts through on-brand animations that make the most of a marketing budget
- Developing storyboards for client approval that clearly and accurately reflect concept
- Crafting scripts that tell engaging, compelling stories
- Sourcing voice talent for narration and stock audio for background music and sound effects.
- Capturing audience attention and translating client’s messaging goals into clear, strong calls to action
Success factors:
- Defined audience profile, mindset and desired emotional response
- Strong messaging strategy that can be executed within target video length
- Clearly defined technical specifications (i.e., aspect ratio, file types, frame rate, etc.)
- Clear guidelines for on-camera and/or voiceover talent
A great infographic is more than facts and figures woven into a beautiful graphic design. It tells a story. We create powerful, persuasive narratives through design and data.
We’re great at:
- Researching statistics, trends and facts that make a strong case
- Planning content and layout for visual balance when viewed as a whole
- Conveying data in a powerful way that supports marketing objectives
- Creating compelling designs that bring data points to life
Success factors:
- Clear marketing goals
- Audience objections to be overcome
- A discovery phase that determines messages to be supported by data
- Ability to review examples of other past infographics and results
Training program development begins with a strong plan and succeeds through great communication, judicious organization and meticulous attention to detail.
We’re great at:
- Developing for nearly every channel, from interactive PDFS and online tools to presentations and videos
- Designing results-driven creative for B2B, B2C and internal client audiences
- Streamlining development through element and template libraries
- Messaging, including technical writing, copywriting, editing and proofreading
Success factors:
- Understanding both short- and long-term goals
- Clearly defined learning objectives and audience(s) mindset and needs
- Availability of any existing training materials: decks, videos, infographics, etc.
- Identified or perceived gaps in existing program
- Understanding of time required for client, brand and compliance reviews
Whether you have an existing template or need a complete template design, we ensure your presentation captures your brand essence and communicates your message powerfully.
We’re great at:
- Finding a hook that will quickly draw in and engage the audience
- Telling stories through engaging, persuasive content
- Developing simple, easy-to-understand visual elements that delight audiences
- Building solid templates with easy-to-apply layouts
- Eliminating distractions through consistency and alignment
Success factors:
- Audience profile with mindset and needs
- Defined messaging objectives and key points
- Approved content outline or framework
Your booth is one of the most important opportunities to showcase your brand and your products and services. Through design and content, we help your organization stand out on the floor, get seen and draw traffic.
We’re great at:
- Developing strategic, visible designs that attract traffic from a distance
- Crafting on-brand themes that align all event materials for a consistent prospect experience
- Making the most of lighting to ensure your booth stands out
- Creating beautiful and memorable first impressions that position your brand for success
Success factors:
- Marketing plans that include tactics for maximized audience interactions at booth
- An outline of all tactics related to booth and materials design included in the creative brief
- Opportunities to showcase brand for nearly every element at event, including promotional items
- Strong, pre-event strategies designed to drive traffic to booth
We’re digital-first, not digital-always. People still read words on paper, so we bring your strategy to life with complete print services.
We’re great at:
- Creating flyers, brochures, direct mail and more
- Designing to break through clutter of medium
- Managing development and revisions efficiently thanks to experience-rich team
- Writing headlines that grab attention
Success factors:
- Brand guidelines and content guidelines received up front
- Objectives and mandatory elements clearly defined before project begins
- Feedback from multiple clients consolidated into defined revision rounds
What We Do
A great infographic is more than facts and figures woven into a beautiful graphic design. It tells a story. We create powerful, persuasive narratives through design and data.
We’re great at:
- Researching statistics, trends and facts that make a strong case
- Planning content and layout for visual balance when viewed as a whole
- Conveying data in a powerful way that supports marketing objectives
- Creating compelling designs that bring data points to life
Success factors:
- Clear marketing goals
- Audience objections to be overcome
- A discovery phase that determines messages to be supported by data
- Ability to review examples of other past infographics and results
Whether you have an existing template or need a complete template design, we ensure your presentation captures your brand essence and communicates your message powerfully.
We’re great at:
- Finding a hook that will quickly draw in and engage the audience
- Telling stories through engaging, persuasive content
- Developing simple, easy-to-understand visual elements that delight audiences
- Building solid templates with easy-to-apply layouts
- Eliminating distractions through consistency and alignment
Success factors:
- Audience profile with mindset and needs
- Defined messaging objectives and key points
- Approved content outline or framework
Training program development begins with a strong plan and succeeds through great communication, judicious organization and meticulous attention to detail.
We’re great at:
- Developing for nearly every channel, from interactive PDFS and online tools to presentations and videos
- Designing results-driven creative for B2B, B2C and internal client audiences
- Streamlining development through element and template libraries
- Messaging, including technical writing, copywriting, editing and proofreading
Success factors:
- Understanding both short- and long-term goals
- Clearly defined learning objectives and audience(s) mindset and needs
- Availability of any existing training materials: decks, videos, infographics, etc.
- Identified or perceived gaps in existing program
- Understanding of time required for client, brand and compliance reviews
Videos can be a key component of successful campaigns. We make the most of stock video, our clients’ image assets and great storytelling to ignite brands.
We’re great at:
- Making the most of existing client footage
- Sourcing stock footage and music to strategically support objectives
- Sourcing voiceover talent to align with your brand and message
- Visualizing information and high-level concepts through on-brand animations that make the most of a marketing budget
- Developing storyboards for client approval that clearly and accurately reflect concept
- Crafting scripts that tell engaging, compelling stories
- Sourcing voice talent for narration and stock audio for background music and sound effects.
- Capturing audience attention and translating client’s messaging goals into clear, strong calls to action
Success factors:
- Defined audience profile, mindset and desired emotional response
- Strong messaging strategy that can be executed within target video length
- Clearly defined technical specifications (i.e., aspect ratio, file types, frame rate, etc.)
- Clear guidelines for on-camera and/or voiceover talent
We’re digital-first, not digital-always. People still read words on paper, so we bring your strategy to life with complete print services.
We’re great at:
- Creating flyers, brochures, direct mail and more
- Designing to break through clutter of medium
- Managing development and revisions efficiently thanks to experience-rich team
- Writing headlines that grab attention
Success factors:
- Brand guidelines and content guidelines received up front
- Objectives and mandatory elements clearly defined before project begins
- Feedback from multiple clients consolidated into defined revision rounds
Your booth is one of the most important opportunities to showcase your brand and your products and services. Through design and content, we help your organization stand out on the floor, get seen and draw traffic.
We’re great at:
- Developing strategic, visible designs that attract traffic from a distance
- Crafting on-brand themes that align all event materials for a consistent prospect experience
- Making the most of lighting to ensure your booth stands out
- Creating beautiful and memorable first impressions that position your brand for success
Success factors:
- Marketing plans that include tactics for maximized audience interactions at booth
- An outline of all tactics related to booth and materials design included in the creative brief
- Opportunities to showcase brand for nearly every element at event, including promotional items
- Strong, pre-event strategies designed to drive traffic to booth
Integrated social media campaigns can be some of the most powerful tools in your marketing toolbox. We can help translate your value proposition to each social channel.
We’re great at:
- Developing integrated campaigns, including digital banners and social media posts
- Designing animations with just enough movement to capture attention without overwhelming
- Strictly following both content and design specifications for each channel to optimize user experience
- Hashtag research and recommendations
- Researching topics for executives to post about that elevate presence and writing in their voice
Success factors:
- Understanding how the brand translates for each channel
- Strong match between channel and target
- Defining any differences between channel-specific audiences
- Understanding of competitive landscape and messaging
- Knowing what strategies have worked and not worked in the past
- Having specific messaging strategy defined at project kick-off
We drive client success through both static and animated email campaigns. Series campaigns create anticipation and amplify brands.
We’re great at:
- Writing subject lines that compel in 50 characters or less
- Developing messaging that makes value propositions and offers irresistible
- Making the most of graphic elements and animation with the latest design strategies
- Engaging readers with strong messaging tied to your value proposition
- Making the most of customization options
Success factors:
- Objectives defined for each channel, including A/B testing strategies
- Strong segmentation strategy that enables highly targeted messaging
- Offers that provide significant value to the target
- Shared metrics insights so full team can glean helpful information for future campaigns
How We Do It
We’re full-service partners. Whether you’re launching a new product or re-energizing an existing one, we ask the right questions, craft a targeted messaging strategy and follow through with an integrated campaign. Every Intercross team member is dedicated to high standards from asset and adjective to process and pixel.
We’re great at:
- Developing results-driven creative for B2B, B2C and internal client audiences and understanding the nuances of communicating with each
- Helping clients create winning pitches and RFPs that grow their business
- Ensuring creative assets deliver on strategic direction
- Keeping your messaging and design consistent across all channels
- Achieving results such as record-setting enrollments, exceptional opt-in rates and doubled sales
- Turning projects around faster thanks to fewer layers and an experience-rich team
- Capturing learnings about specific process, content and design requirements and streamlining work to enhance client success
Success factors:
- Strong creative briefs, including objectives, strategies, target audience, key messages, distribution channels, mandatory elements, deadlines, etc.
- Brand guidelines, content guidelines and style guides
- Understanding the challenges that need to be solved
- Understanding any specific KPIs that will be measured
- Commitment to meeting defined milestones
Working at speed can make the difference, but if it doesn’t result in a high-quality creative product – fast doesn’t matter. Our efficiency is driven by fewer management layers and a deeply experienced team.
We’re great at:
- Ensuring creative delivers on client strategic direction
- Ensuring feedback is applied across all elements of multi-pronged campaigns
- Meeting deadlines through smart, efficient processes
- Being efficient stewards of client marketing budgets
- Workflow systems tight enough that nothing falls through the cracks, yet flexible enough to shift gears easily when needs change
- Communicating clearly with clients and internal team members
Success factors:
- Detailed creative briefs and timely answers to questions
- Open and clear communication with both the client and the creative team
- Openness to new ideas in approaching campaigns
- Clear project scope specifications
- Defined rounds of revisions that incorporate all stakeholder feedback
Content that performs doesn’t start with writing. It starts with listening and great strategy. We seek to understand your marketing challenge, your audience and your brand guidelines. We’re experts at switching from writing for one audience to another with completely different needs and priorities.
We’re great at:
- Crafting targeted messaging strategies for a consistent brand experience
- Connecting your value proposition with audience needs
- Developing both short- and long-form content (and understanding when to recommend each)
- Using consistent construction and strong transitions to increase engagement
- Compelling, persuasive storytelling with strong CTAs
- Proofreading with eagle-eye focus
Success factors:
- Solid creative briefs and kick-off meetings with clients where we can ask great questions
- Detailed feedback that explains the “why” to inform better editing
- Opportunities to support key messages with data – whether from client research or our own
- Feeback on copy performance, including A/B testing results, that can inform future content development
A great designer has skills way beyond great command of visual balance, color, type and user experience. Our designers are curious, passionate, problem solvers who stay on top of design trends. They’re open to feedback and committed to on-brand designs that captivate and engage.
We’re great at:
- Listening actively to client input and asking great questions
- Staying current on design trends and the latest design tools
- Creating beautiful, engaging designs within brand guidelines
- Caring about the most minute detail and the brand experience simultaneously
- Collaborating with the entire creative team
Success factors:
- Having the latest version of brand guidelines and standards on hand
- Clear feedback on wireframes, design elements and layouts
- Defined rounds of revisions rather than separate sets of revisions from different stakeholders
How We Do It
We’re full-service partners. Whether you’re launching a new product or re-energizing an existing one, we ask the right questions, craft a targeted messaging strategy and follow through with an integrated campaign. Every Intercross team member is dedicated to high standards from asset and adjective to process and pixel.
We’re great at:
- Developing results-driven creative for B2B, B2C and internal client audiences and understanding the nuances of communicating with each
- Helping clients create winning pitches and RFPs that grow their business
- Ensuring creative assets deliver on strategic direction
- Keeping your messaging and design consistent across all channels
- Achieving results such as record-setting enrollments, exceptional opt-in rates and doubled sales
- Turning projects around faster thanks to fewer layers and an experience-rich team
- Capturing learnings about specific process, content and design requirements and streamlining work to enhance client success
Success factors:
- Strong creative briefs, including objectives, strategies, target audience, key messages, distribution channels, mandatory elements, deadlines, etc.
- Brand guidelines, content guidelines and style guides
- Understanding the challenges that need to be solved
- Understanding any specific KPIs that will be measured
- Commitment to meeting defined milestones
Working at speed can make the difference, but if it doesn’t result in a high-quality creative product – fast doesn’t matter. Our efficiency is driven by fewer management layers and a deeply experienced team.
We’re great at:
- Ensuring creative delivers on client strategic direction
- Ensuring feedback is applied across all elements of multi-pronged campaigns
- Meeting deadlines through smart, efficient processes
- Being efficient stewards of client marketing budgets
- Workflow systems tight enough that nothing falls through the cracks, yet flexible enough to shift gears easily when needs change
- Communicating clearly with clients and internal team members
Success factors:
- Detailed creative briefs and timely answers to questions
- Open and clear communication with both the client and the creative team
- Openness to new ideas in approaching campaigns
- Clear project scope specifications
- Defined rounds of revisions that incorporate all stakeholder feedback
Content that performs doesn’t start with writing. It starts with listening and great strategy. We seek to understand your marketing challenge, your audience and your brand guidelines. We’re experts at switching from writing for one audience to another with completely different needs and priorities.
We’re great at:
- Crafting targeted messaging strategies for a consistent brand experience
- Connecting your value proposition with audience needs
- Developing both short- and long-form content (and understanding when to recommend each)
- Using consistent construction and strong transitions to increase engagement
- Compelling, persuasive storytelling with strong CTAs
- Proofreading with eagle-eye focus
Success factors:
- Solid creative briefs and kick-off meetings with clients where we can ask great questions
- Detailed feedback that explains the “why” to inform better editing
- Opportunities to support key messages with data – whether from client research or our own
- Feeback on copy performance, including A/B testing results, that can inform future content development
A great designer has skills way beyond great command of visual balance, color, type and user experience. Our designers are curious, passionate, problem solvers who stay on top of design trends. They’re open to feedback and committed to on-brand designs that captivate and engage.
We’re great at:
- Listening actively to client input and asking great questions
- Staying current on design trends and the latest design tools
- Creating beautiful, engaging designs within brand guidelines
- Caring about the most minute detail and the brand experience simultaneously
- Collaborating with the entire creative team
Success factors:
- Having the latest version of brand guidelines and standards on hand
- Clear feedback on wireframes, design elements and layouts
- Defined rounds of revisions rather than separate sets of revisions from different stakeholders