Beef up your mailers

Woof, woof…Stella here! As a marketing dog, I’m constantly trying to find ways to maximize the effectiveness of a direct mail campaign. My humans at Intercross have heard my howls and put their minds together to create a quick reference to help me and my fellow canines make the most out of each campaign.

Here are our B2B direct mail tips:

  1. Narrow the list. Target segments of your top prospects, keeping the list to a manageable size for your customer service team.
  2. Make an impact. When B2B “wins” drive significant revenue, high-impact mailers are proven to get results. Some of our mailers have been close to $200 per piece and delivered an 80% response rate!
  3. Follow up! Many marketers skip this step, but it’s critical to reach out and contact your target prospects after a mailing—by phone, via email or through traditional mail.

Contact Intercross to learn more about high-impact campaigns!