An insight into our work ethic

My favorite quote comes from Thomas Edison, who once said, “Genius is 1% inspiration and 99% perspiration.”

I think it’s the guiding truth for every successful endeavor, including the development of winning advertising campaigns.

Great work begins with a seed of an idea, but making it into a successful digital campaign requires hard work, detailed planning, extensive collaboration and, yes, creativity.

I think the reason I love that quote so much is because I grew up on a dairy farm in Minnesota — and learned at an early age how much one could accomplish with more than a little perspiration.

Fast forwarding to Intercross, our clients know we do whatever it takes to get the job done, on time. These are competitive times, and our clients leverage speed-to-market as a competitive advantage.